A little voice told me that running a club is no different from running a company. Since I ran a somewhat successful business in the past, I decided to put my experience to work. The SWOT analysis is a simple diagnostic tool that I used a lot at work.
Strength
1. Free venue, we can continue indefinitely without incur extra cost
2. Located in the heart of the Science Park with potential member pool of 20,000 highly educated people
3. A president with past experience managing Toastmasters club in the USA
4. A president who will not quit
5. $80,000 cash flow in the club treasury
Weakness
1. Lack of membership variety; most members are engineers
2. Lack of passion to volunteer as club officers
3. Other than the treasurer, all other officers are either inactive or quit
4. Location of venue is hard to find, and in bad shape
5. Officers have no idea what their duties are
6. Lack of enthusiasm to participate in the area, division, and district functions
7. Lack of focus, mission, and goals
Opportunity
1. Learning English is becoming a popular activity in Taiwan among adults
2. Toastmasters program works better than conventional English classes
3. President’s specialty is eMarketing
4. National universities in Hsinchu and employee at the Science Park account for large online population
Threat
1. It takes a village to save a club, not just a person
2. Club is under the threat of probation
3. Toastmasters is largely unknown to the general population as a whole
4. Traffic of the Science Park serves as a deterrent for people who works outside of the park
The SWOT gave me a snapshot of the health of the club. What need to be done next is to set goals, device a plan, and execute.
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